In order to determine the realistic viewership number of any specific TV channel or a set of channels;
a model is developed that would check channel’s performance and evaluate its potential audience
based on certain pre-defined parameters.
The Audience Measurement Model works on a matrix points. The ranking and allocation of points is done
based various factors which come under channel “Genre” and “Attributes”.
Note, it’s not based on a linear data, but a combination of various factors and statistical data arranged in tabular format.
Audience Investigations
What is the total audience? This would be a total audience base by country/region or on ethnic basis i.e. South Asian.
Who is consuming what media based on demography?
What is a country wise media consumption by an individual per day?
What is pattern of media consumption in a day. Example: morning time, matinee time, prime time etc.
