Audmes

Assigning Weights

Channel Genre
Distribution Numbers (Cable + IPTV)
Language (Mainstream, Regional)
Content (Flagship, Fresh, Classical, Repeats)
Content Type
Creating Channel Pool for each market

Channel Investigation

Channel penetration and distribution number
Channel’s ranking in the respective genre
Channel popularity both in local market and back home.
Content (fresh vs. repeat)
Content mix
Seasonal and events base content
Channel language
Gender Split

Audience Investigation

Demographic break-up
Age group segmentation
Gender split
TV viewership habits for each market
Seasonality impact
Monthly impact
Prime Vs Non-Prime
Current viewer preferences

Campaign Inputs & Evaluation

Campaign Dates
Campaign Duration
Spot Duration
Frequency / Day
Prime Vs Non-Prime Split

Pre-Evaluation

Determine potential audience/market.
Find and establish best channel mix
Effective media buying and allocation of advertising budget.
Value additions
Rational between channels advertising rates with their audience base.
Determine the acquisition cost effectiveness per individual.

Post Evaluation

Campaign reach numbers with channel break-up.
Determine effective media buying, target Vs actual.
Determine the acquisition cost effectiveness per individual

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