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Case 1 – Campaign Inputs

Company Name: ABC Corp.
Campaign Name: Summer Bonanza
Dates: 1 June 20XX – 25 June 20XX
Region: USA
Approximate Budget: US$60,000
Suggested Channel Mix: Main GEC Channels
Ethnicity: South Asian - India Expats
Campaign Target Market: Gender – Male + Female
Age Group – 18-36
Income – US$50,000+
Channels Selected: Zee TV, Sony, Colors

Case 2 – Campaign Inputs

Company Name: ABC Corp.
Campaign Name: Summer Bonanza
Dates: 1 August 20XX – 25 August 20XX
Region: USA
Approximate Budget: US$60,000
Suggested Channel Mix: GEC + Other Channels
Ethnicity: South Asian - India Expats
Campaign Target Market: Gender – Female Only
Age Group – 18-36
Income – US$50,000+
Channels Selected: Zee TV, Sony, Colors, B4U Movies, NDTV

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