Be better than nothing. Our premise for research bases on this phrase. At times, doing media planning or advising any media options; the question arises on how to back the suggestions with some audience numbers?

This audience measurement model is build based on the fundamentals that are used by any other media research companies. This model works and compiles results with the help of various factors and media research. The socioeconomical statistical research data is the key in our model along with the periodical media research data and partly market perception.