Our promise for research bases on this phrase – “At times, doing media planning or advising any media options; the question arises on how to back the suggestions with some audience numbers?”
Our audience measurement model is build based on the fundamentals that are used by any other media researches. The model works and compiles results with the help of various factors and media research. The socioeconomical statistical research data is the key in our model along with the periodical media research data and partly market perception.
Ascertain potential audience/market
Pre & post campaign evaluation
Work on a Universal model for All EXPAT Markets
Justify costs to management
Find and select the best channels based on their distribution strengths and reach for advertising
Effective media buying and allocation of advertising budget
Determine the acquisition cost effective per individual
Rational between channels advertising rates with their audience base
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